Sony Ericsson Championships Launch in Madrid
The prestigious women’s sporting event, Sony Ericsson Championship, officially launched yesterday in Madrid, Spain with a new name and a new advertising campaign.
Global superstar Maria Sharapova and women’s tennis legend and official Championships Ambassador Arantxa Sanchez-Vicario introduced both the new name of the Championships - the “Sony Ericsson Championships” - as well as the advertising campaign, IGUALES, designed to showcase the power and excitement of women’s professional tennis.
In recognition of Sony Ericsson’s role as title sponsor of both the Tour and the Championships, and in taking women’s professional tennis to the next level of entertainment through technology, innovation and investment, the new “Sony Ericsson Championships” name and logo were unveiled today. With Sony Ericsson on board, the 2006 Championships is expected to be the most compelling and innovative season-ending event in the over 30 year history of the Championships, and will include television innovations, electronic line calling and use of mobile technology designed to bring fans closer to the top 8 singles players and top 4 doubles teams in the world than ever before.
Of the event, Sharapova said: “I am really excited that the Sony Ericsson Championships will be held in Madrid this year. Madrid’s reputation as a great sporting and cultural city is well established globally. And I love the new advertising campaign, which really shows off the excitement of women’s tennis.”
Read all about it at the Sony Ericsson WTA Tour site.
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1 opinion for Sony Ericsson Championships Launch in Madrid
TennisFan87
Jun 15, 2006 at 4:15 am
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